Snap Inc. made it clear earlier this month that it had been prioritizing iOS over Android with its messaging app Snapchat. Apple’s platform is the place the majority of its customers are at, however it seems that the corporate is now making efforts to show this round.

In Snap’s Preliminary Public Providing (IPO) submitting from final week, it was revealed that Snapchat’s lively customers weren’t growing outdoors of the US, the place Android is the extra prevalent platform.

The Snapchat Android app itself was partly guilty, suggests The Data, with bugs, crashing and battery points showing after the rollout of its Recollections replace final yr.

Since its executives recognized the issues, Snap has provided its staff a free Android cellphone, employed extra devs with Android expertise, and “Created a team in its Seattle office dedicated to the operating system,” claims The Data. The corporate’s CEO Evan Spiegel has even taken to Reddit to work together with Android customers first-hand.

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Although The Data notes that the “Bigger issues that caused the Android problems” have now been addressed —was this not a wierd oversight from Snap?

An estimate from November 2016 means that Android holds greater than 85 % of the worldwide smartphone OS market share, and overtook iOS various years in the past. In the meantime, an estimate from earlier in 2016 steered that Android had nearly 60 % of the platform share in Snapchat’s core market, the US (Android can be believed to have overtaken iOS there years beforehand).

I admire that Snapchat has a better person base on iOS, and Apple’s iPhones have sometimes been seen as the extra “glamorous” merchandise in comparison with Android telephones, however the analysis says that there are much more individuals utilizing Android… and Snapchat is a free app: it’s not like Snap needed to goal a premium market if its purpose was to extend lively customers.

What are your ideas on Snap’s current strikes? Tell us within the feedback.

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